Before Going Into Business
1. Why should there be anyone would do business with you?
So, still be very proud of your product or service? Truly you’re 100 % proud of it? You truthfully and deeply believe people would be dumb by NOT buying from you?
You got to demand yourself to an answer to this. It doesn’t matter how good your product is to be, to the eye of others, it’s just another piece of product in a sea pool of other similar products.
Well … you passed the first barrier! You’re ready to start go to next stage.
2. The basic business needs 3 things: Lawyer, CPA, and Crazy or creative fellow, which could very well be you.
Now, are you NUTS enough? Have people been calling you NUTS?
You are ready for the next stage if so! Do give yourself a “Cheers”!
Every sizeable and established business knows the creative side plays a heavier weight than the lawyer and CPA. CPA’s and lawyers can help you when you are up there. At the early stage when your business is still an infant, your business live or die depending on it’s business branding activities in areas like business identities, logos, marketing campaign, advertising copy and business slogans.
Almost every business gets themselves for the first two. It’s understandably so. Good creative person are really hard to find, hard to manage, and you’ll never sure of what you’re paying for.
3. Singing for Your Own? You Got To Promote Yourself In Every Possible Way.
Business can just comes and go so fast before anybody could hears of them. They don’t care about you and your business. Beware; you must not mislead others because it’ll backfire quickly enough to wipe your business off.
Do all of them. Yes, Do whatever possible to get your business name to be up there! Get your Business Brand being noticed by others. There more the merrier!
Move on to next stage …
4. Big Decision: Could You Win The Competition.
When you first started, it’s very likely that you’re entering a crowded business market. Take a hard and closer look at what other fellows are doing; what your competitors are doing right now could affect your business greatly.
At this stage, you got to decide: Are you going for “Head to Head” fight? Extra Mile Service Level? Better Marketing Campaign?
If you decided to be offering the very much or same similar product at the same price, but your marketing materials doesn’t look half as good as your competitors … hey, you’re in deep trouble! If you’re charging half compare to others, then it’s still alright to “Look” cheap, simply because you are the “Cheaper” alternative where people are looking for.
5. Marketing is basically just a matter Perception.
The thought by the public has in mind all about you and your “Good” or “Bad” business. And your business marketing campaign need to strive to achieve equivalent level of effects. And it needs to be at a more abstract level by means of having an attractive Business Name, Eye Catching Business Graphics, Professionally dressed-up staff.
6. Your Business Identity; Your Business Equity.
The Business Name, the Logo, the projected Business Look, the public’s perception, recognition, or even affection if there is; these are critical to business success. Big businesses routinely pay big buck like million dollars for these aspects for the business.
Don’t destroy the business equity; you need to be utmost concerned with your business image to the public. It has to send clear signal to the targeted market: “Here We are, Come To Us”, “Get Us Today”.
Yup, there are so many people who just bought a ready business. But every time they run a new marketing campaign, they tend to fall into trap of projecting a different business image and look. Really, don’t ever make such mistake like an amateur.
Don’t destroy the business equity; you need to be utmost concerned with your business image to the public.
Do Love Your Business, just like you love yourself.
Almost every business gets themselves for the first two. At the early stage when your business is still an infant, your business live or die depending on it’s business branding activities in areas like business identities, logos, marketing campaign, advertising copy and business slogans.
And it needs to be at a more abstract level by means of having an attractive Business Name, Eye Catching Business Graphics, Professionally dressed-up staff. By keep changing the business look, you’ll get the public confused, and worse still if they see that you don’t even have the basic respect for your business identity.
Consistently stick on to the business branding strategy that your have chosen on the very early stage. This is your Business Equity. By keep changing the business look, you’ll get the public confused, and worse still if they see that you don’t even have the basic respect for your business identity.
Your Business Identity must be well organized to target at desired market. It’s what termed as the “Face” side, the side which public always sees first. Work on refining it so it works wonders. Improve it to get better and even better, and then protect it, and treasured like your beloved!